Gucci Museum, Florence, Italy

“Quality is remembered long after price has been forgotten.”
Aldo Gucci, 1938


In a city packed with museums, one sticks out. No, it’s not the Accademia or Uffizi Gallery, or even Palazzo Pitti. It’s Gucci Museo, and it’s exactly what you think: an entire museum filled with the beauty that is Gucci.

I didn’t even know about Gucci Museo until one day we were wandering through Piazza della Signoria and I saw this modern sign on an otherwise understated building. It didn’t pop out at first, because Florence is covered in gorgeous buildings and fantastic Renaissance art.


I marched Jer inside and immediately bought tickets. I was handed the most beautiful exhibit guide I’ve ever seen and off we went.


Gucci was founded in Florence in 1921 by Guccio Gucci. Inspired by his work as a liftboy in London’s posh Savoy Hotel, Guccio wanted to create a leathergoods enterprise that married upper class British sensibility with impeccable Italian craftmanship.

And my god, did he succeed.

The museum groups its displays by theme: Travel, Flora, Handbags, Evening, Logomania, Lifestyle, and the Bamboo Room.

The Travel exhibit is full of suitcases, trunks, toiletry kits, and everything a posh traveler would need to jet set around the globe.


Flora was probably my favorite exhibit. Legend has it Princess Grace of Monaco visited a Gucci boutique in Milan in 1966, and was so inpsiring, that the Flora line was created just for her.

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The evening dresses were a hit with both Jer and I, only because he loves Salma Hayek-Pinault, and one of her dresses was on display. It was INSANE. The craftmanship on this dress was otherworldly.


We wandered through Handbags, Logomania, the Bamboo Room, and finally came to Lifestyle.


I wanted pretty much every item to materialize in my personal collection, none more so than this little guy:


But the real treat came at the end, when Jer checked out this 1976 Cadillac Seville completely decked out with Gucci seats, headrests, badges, and top. Only 200 were made and each came with a set of Gucci luggage in the trunk.


Finally, after we’d had our fill of Gucci (is this even possible?), we sat in the cafe for lattes and perused the bookstore.

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The cafe is open to the public, not just museum visitors, and was one of the most beautiful and serene places in Florence. If I lived in the city, you’d absolutely catch me in the cafe, working away among the handbags…

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